MEDIA

DR. IDRISS

Celebrity-Approved Dermatologist Shereene Idriss Opens a Feel-Good Space in New York

Overlooking Bryant Park, the Midtown Manhattan space, which she ultimately landed on after touring some 40 buildings, is decked out with feel-good touches: an olive tree (a trace of her Lebanese roots) stands front and center; jars of color-coded gum balls are on offer for anyone in need of a pre- or post-treatment sugar fix; playful Gray Malin prints and paintings done by Idriss herself line the walls. The shelves of the inviting waiting room, meanwhile, host art books, skin-care heroes from La Roche-Posay and Jordan Samuel (and eventually Idriss’s own forthcoming line, PillowtalkDerm), and, most notably, a handful of custom-made gifts from a number of her devoted 366,000-plus followers, who tune in for her weekly Instagram Live series.

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Ask a Dermatologist: Dr. Shereene Idriss on All Things SPF

SPF number matters…a lot! On average, SPF 15 offers 94% protection whereas SPF 50 offers 98%. At 94% protection, your skin is still exposed to 6% of UV rays, whereas at 98% protection, only 2% of those rays make it through. That’s nearly a 70% increase in protection! So although a 4% increase in SPF may not seem significant at first, it is in fact a huge amount.

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‘Medical influencers’ are the new social media stars, and these are the 7 to follow now

Her weekly #PillowTalkDerm series on Instagram Live or Stories, where she literally answers questions and gives advice in her pyjamas in bed. She started all of this because she spent most of her time educating patients, and found herself either constantly repeating herself or having to deal with all the misinformation there was around skincare and cosmetic procedures—so she decided to make it a conversation everyone had access to.

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Dr. Shereene Idriss, Dermatologist

Half my day is educating patients. That’s why I started #PillowTalkDerm, because I was repeating myself over and over. When I talk about aging, I always say there are five main things you look at: lines, volume loss, color of your skin, elasticity, and your bone structure.

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