With PillowtalkDerm, I want to bring a smile into people’s lives through silly PJs, skincare, empowerment,” Dr. Idriss says. “I want to have a brand that’s not just skin deep. My own story is so much deeper than skin. I want to help other people find their own voice and confidence, not just from the outside in but the inside out.
Overlooking Bryant Park, the Midtown Manhattan space, which she ultimately landed on after touring some 40 buildings, is decked out with feel-good touches: an olive tree (a trace of her Lebanese roots) stands front and center; jars of color-coded gum balls are on offer for anyone in need of a pre- or post-treatment sugar fix; playful Gray Malin prints and paintings done by Idriss herself line the walls. The shelves of the inviting waiting room, meanwhile, host art books, skin-care heroes from La Roche-Posay and Jordan Samuel (and eventually Idriss’s own forthcoming line, PillowtalkDerm), and, most notably, a handful of custom-made gifts from a number of her devoted 366,000-plus followers, who tune in for her weekly Instagram Live series.
SPF number matters…a lot! On average, SPF 15 offers 94% protection whereas SPF 50 offers 98%. At 94% protection, your skin is still exposed to 6% of UV rays, whereas at 98% protection, only 2% of those rays make it through. That’s nearly a 70% increase in protection! So although a 4% increase in SPF may not seem significant at first, it is in fact a huge amount.
“I didn’t realize how hungry people were for knowledge,” she tells Fashionista. “I didn’t realize the lack of access people had to information. The landscape’s changing a little bit, but three years ago, I didn’t realize how many people didn’t have the access that I always took for granted because I always lived next to a big city.”
Skinfluencers are taking the internet by storm. Due to quarantine, 2020 witnessed a wave of expanded self-care that continues to grow. Each time you scroll
Her weekly #PillowTalkDerm series on Instagram Live or Stories, where she literally answers questions and gives advice in her pyjamas in bed. She started all of this because she spent most of her time educating patients, and found herself either constantly repeating herself or having to deal with all the misinformation there was around skincare and cosmetic procedures—so she decided to make it a conversation everyone had access to.
Dr. Shereene Idriss is a board-certified cosmetic dermatologist in New York City. She is well-known for her #PillowTalkDerm Instagram Stories, as well as her PillowTalkDerm:
In this episode of Sunday Spa Routine, we follow NYC-based board-certified dermatologist Dr. Shereene Idriss as she hides from her kids and shares her skin-care
You may have discovered NYC-based dermatologist Dr. Shereene Idriss on Instagram, where she hosts her #PillowTalkDerm Instagram Story series and breaks down the intimidating science
Welcome to Ask A Derm, a new monthly feature where board-certified dermatologist Shereene Idriss is on hand to answer your most pressing skin-related questions. Though
Half my day is educating patients. That’s why I started #PillowTalkDerm, because I was repeating myself over and over. When I talk about aging, I always say there are five main things you look at: lines, volume loss, color of your skin, elasticity, and your bone structure.
All 38,000 of Dr. Shereene Idriss’s fans know to tune in weekly to #pillowtalkderm, a Sunday-night series where Idriss lays in bed answering reader questions
https://www.newyorkian.com/the-dermatologist-who-gives-advice-in-her-pajamas/
