Category: Dr. Idriss In The Media

With PillowtalkDerm, I want to bring a smile into people’s lives through silly PJs, skincare, empowerment,” Dr. Idriss says. “I want to have a brand that’s not just skin deep. My own story is so much deeper than skin. I want to help other people find their own voice and confidence, not just from the outside in but the inside out.

Overlooking Bryant Park, the Midtown Manhattan space, which she ultimately landed on after touring some 40 buildings, is decked out with feel-good touches: an olive tree (a trace of her Lebanese roots) stands front and center; jars of color-coded gum balls are on offer for anyone in need of a pre- or post-treatment sugar fix; playful Gray Malin prints and paintings done by Idriss herself line the walls. The shelves of the inviting waiting room, meanwhile, host art books, skin-care heroes from La Roche-Posay and Jordan Samuel (and eventually Idriss’s own forthcoming line, PillowtalkDerm), and, most notably, a handful of custom-made gifts from a number of her devoted 366,000-plus followers, who tune in for her weekly Instagram Live series.

“I didn’t realize how hungry people were for knowledge,” she tells Fashionista. “I didn’t realize the lack of access people had to information. The landscape’s changing a little bit, but three years ago, I didn’t realize how many people didn’t have the access that I always took for granted because I always lived next to a big city.”

Skinfluencers are taking the internet by storm. Due to quarantine, 2020 witnessed a wave of expanded self-care that continues to grow. Each time you scroll through your social feeds, you are likely to find a new skincare expert on TikTok or Instagram. When it comes to social media stars and our dermatologists, who should we… Continue reading Skincare Advice from a Dermatologist with Dr. Shereene Idriss, Board-Certified Cosmetic Dermatologist

Her weekly #PillowTalkDerm series on Instagram Live or Stories, where she literally answers questions and gives advice in her pyjamas in bed. She started all of this because she spent most of her time educating patients, and found herself either constantly repeating herself or having to deal with all the misinformation there was around skincare and cosmetic procedures—so she decided to make it a conversation everyone had access to.