Remember the great kale takeover that dominated the zeitgeist a few years back? As production of the leafy green grew by more than 60% between 2007 and 2012, according to U.S. Department of Agriculture data, consuming the fiber-, protein-, and vitamin-packed super veggie with every meal (or at least showing your support sartorially, like Beyoncé) became the ultimate health flex.

But no matter how nutritionally choice the bitter roughage was proven to be, and how many recipes we added to our Bookmarks, we were keeping a secret: Very few of us were actually living that eat-kale-every-day lifestyle. The same applies to the mountains of research supporting retinol‘s status as one of the most super-powered ingredients in your skin-care routine for achieving smooth, evenly-toned, acne- and line-free skin — and the fact that most of us could benefit from using it way more than we do now.